I love milk, I love the product, the promotional campaign, and that Annie Leibovitz photo of Whoopi Goldberg (who did a got milk? ad as well as the tub shot). I don't need a straw full of cocoa powder or vanilla flavor to enjoy my favorite drink, but it was time to stick a straw in a glass of milk and see what happened.
The got milk? product has toy overtones—watching the flavor beads zip up and down the clear straw giggles, "Happy Fun Snack Time." And you can see the flavor get stronger toward the end of the glass when the straw finally colors the milk and drips its last drop.
Not only are Magic Milk Straws a break from massive amounts of sugar in bright and pastel colors, they're suck-ready.
I had to cut the plastic open after a short battle with the five and six packs of straws, but once in, you just stick the straw in a frosty glass of the white stuff and decide if using the straw upside down works better than right side up (it does).
I found the mellow Vanilla a good opportunity to float in bananas to boost the mild flavor with a fresh fruit taste. The bananas were even better at the end of the drink and gave the already healthy snack an even healthier kick. I'm snacking on a frozen four straw Vanilla with banana slushy right now.
The Chocolate straw was oddly sweet in the way many products aimed at kids are, yet aromatic and enjoyable in a guilty pleasure kind of way. I went nuts and used two straws in a pint glass fresh from the freezer for the Chocolate Magic Straw and loved every playful sip.
Magic Milk Straws come in Vanilla, Chocolate, Strawberry, and Cookies & Cream. The nutritional value comes from the milk, though the Magic Milk Straw website lists the straws as all natural, gluten free, low in sugar with no fat or cholesterol.
It also says "Lactose Free." I guess it's not as funny if you drink Lactaid or soy milk.