Friday, October 07, 2011

Spooky Little Ghoul Like You


Lifesavers Spooky Shapes Gummies are more box than candy. And this box has unnecessarily sharp corners which is fitting for Halloween but not great for someone whose neuroses spike around the holidays. The graphic looks good against a spooky booger green, but you have to pull out the silver pouch to get to the candy and there's no easy way to leave it in the box while snacking. I did like how the slanted end fastened tightly when at rest.

Getting to the Candy
The gummy shapes aren't easy to distinguish and I had to guess the flavors before tracking them down. A few were better than I remembered Gummies 5 Flavors being, and the rest are the reason I don't like them.

  • Cherry (my guess was Wild Cherry) - The cherry reminded me of the Wild Cherry hard candy roll, one of two Lifesavers I'd buy for myself. A close approximation to the hard candy.
  • Green Apple (my guess was Green Apple) - It's a pretty objectionable taste and doesn't do the shapes any favors. It reminded me of the days when green Jujyfruits got tossed at the bad parts of  a bad movie. I guess that would be most of the movie, but the point is, the masses didn't care for mint Jujyfruits and the bitter Green Apple is ripe for the tossing.
  • Watermelon  (my guess, Some  Kind of Citrus or Possibly Passion Fruit) - Any kind of watermelon candy is more hit and miss than usual, but it's also easier to make stand out. This gummy was pretty middle of the road, much like Lifesavers Gummies.
  • Strawberry (What, One of These Is Supposed to be Stawberry?) - Where, which one, huh?
  • Blackberry (I guessed Blueberry) - It could have been blueberry, blackberry, maybe boysenberry or mulberry, but an appetizing berry flavor that added variety and dash.
My favorite Lifesavers delivery system is the classic roll and unless they come up with a kickass sucker or a better candy cane, I don't see that changing. And as much as I appreciate the pineapple and orange from the updated (2003) 5 Flavor roll, I don't think you can beat Wild Cherry or Butter Rum. So I'm a traditionalist and despite knowing you need to make new products to make new money, don't see the sense in forcing a classic hard candy into a gummy.

Here's a new take on an old classic that's more fun with fewer calories.

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