Saturday, July 25, 2009

On The Menu: Madtown Munchies

Sivan and Jeremy, UW History Majors and owners of Madtown Munchies

I talked
to these two entrepreneurial college grads about their UW-Madison campus business, Madtown Munchies, and will post their story next week. Good looking, aren't they?
Sivan reminds me of Bianca from AMC (All My Children), you know, Eden Riegel, Imaginary Bitches.
Jeremy started the business in his Madison apartment. Today Madtown Munchies has an office on University Avenue and a warehouse with six freezers. They deliver snacks all night and way past bar time by bicycle, in Wisconsin weather.
Do you know what it's like to ride a bike full of groceries in five feet of snow? I do. Here's a reminder.

Snowbike at Elver ParkOkay, this guy was bike skiing at Elver Park, but you get the idea.

Their slogan: "Like A Booty Call For Food"


  1. Nice business idea!

    Over here in the UK, after what seems like just a few snow flakes - the schools close, and the country grinds to a halt! We talk about the weather a lot, but don't seem to be able to cope even in a small amount of snow.
    Course I work in walking distance, so I never have any excuses for not going in!

  2. Hi Cinabar,
    Funny, you think of a Dicken's London and it always seems to be snowing.
    We've gotten an incredible amount of snow again over the last few years and I remember riding my bike in it when I was on campus.
    I'd think with all the colleges across the pond, at least in some areas, this kind of thing would take off with the students.

  3. They are cute! :)

    Love the bike skiing!

  4. They are adorable, aren't they?

  5. Like a booty call for food?? Great slogan. And snacks on call? They found the perfect niche. :)

  6. Wow, they are some brave souls! :) That is NOT my idea of a good time, that's for sure! But I love the slogan. :)

  7. Sure did, and even in white outs they're green.

  8. Not so sure about doing that in Chicago, but the UW campus is made for bikes, and they're young.

  9. reading your one word reviews (and wondering what uff-da means?)

  10. It means uff-da, Jodi.

  11. lol, Jeanna. You made me look it up?

    One of those international exclamations that have made it to areas where there is some Scandinavian populations. It can express joy, frustration, bewilderment, etc.

    the urban dictionary is "the" dictionary. :)

    btw, my word ver is slagoniti, which is just plain weird

  12. I'm thinking it's Greek so fitting for a gyro.

  13. That is soooooooooooooo cool!!! What genius! You're right...They are a good looking pair too! Brains and beauty. Sweet!

    Wish we had a business like that here. Oh wait. We live on an island and it takes forever to even get to our neighbour's house. Guess it wouldn't work here. Bah! Wishful thinking though!!!

    Word ver: nesti

  14. Nesti, that's a good word for you, C.!
    It's definitely a dense area thing. Perfect for a campus.
    I should get that article up now that that the kids are coming back, aka, junk picking day (August 15).


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